秋 化妆桌 Joe makeup Hub
设计团队围绕女性美妆最终提供了这款“JOE makeup HUB”，其中集成了包括面膜冰箱，电源管理，灯光，化妆镜及放大镜等一系列功能解决方案，整个柜体厚度仅200mm厚，充分利用了卧室墙面空间。设计师希望通过该产品为女性传递更多的情绪价值，将家具成为治愈生活的一剂解药。空间更多的与情绪融合，为女性消费者带来更便捷更舒适的使用体验。
Joe makeup hub was invited by KUKA Home Furnishing Co., Ltd. and expressed the hope that during the company's marketing process, it needs some image-based products to promote the spread of the brand image. The Gu family hopes that designers can provide product designs that are both popular and popular.
After receiving such a proposition, the designer sorted out the brand lines and product lines of KUKA Group, and compared product development options from multiple angles. The team conducted research and interviews with the company's R&D team, and combined online e-commerce sales data with the predictive analysis of Alibaba Data Bank to extract the core keywords, namely, women, and beauty.
At this time, KUKA is in the process of transforming from a sofa brand to a comprehensive home furnishing brand that provides total solutions for the entire home space. KUKA sofa has been deeply rooted in the hearts of the Chinese people. Relying on the strong offline distribution network, as well as the drive of new media and the Internet, KUKA Group’s entire category The expansion of the layout has begun. Design team decided to redesign the makeup table category based on market demand and corporate development direction.
After thorough user research and market research, after interviewing hundreds of female users about their makeup habits. The team classified the sizes of cosmetic products from major brands, as well as frequently used cosmetics. Continuously optimize product functions based on actual living habits.
The designer found that the dressing table can be upgraded in two major directions:
First, in actual life, although the dressing table occupies a small area, it still accounts for a large proportion compared with the bedroom space of most Chinese families. Usually in urban life, not all bedrooms have room types. It can fit a dressing table.
The second is that most of the current storage solutions for makeup tables use drawers, which cannot be used clearly and intuitively. The desktop space is usually very messy. Combined with the use of some electrical appliances, it will affect the visual effect and use of each makeup table. experience.
After finding the core floor space and storage issues, product design and KUKA fully communicated and decided to create a wall-mounted dressing table. Before this, there was no precedent for this in Chinese local companies.
The design team finally provided this "JOE makeup HUB" around female beauty, which integrates a series of functional solutions including facial mask refrigerator, power management, lighting, makeup mirror and magnifying glass. The entire cabinet is only 200mm thick, making full use of of bedroom wall space. The designer hopes to deliver more emotional value to women through this product, turning furniture into an antidote to life. The space is more integrated with emotions, bringing a more convenient and comfortable experience to female consumers.
This product won the 2022 German Red Dot Design Award and is loved by the majority of female consumers for its excellent and practical functions.