秋 化妆桌 Joe makeup Hub
秋 化妆桌，受到顾家家居的邀请，提出希望在企业进行市场推广过程中，需要一些形象性产品助推品牌形象的传播。顾家希望设计师可以提供既叫好又叫座的产品设计。
设计师接收到这样的命题后，对顾家集团的品牌线与产品线进行了梳理，产品研发的选择从多个角度进行对比。团队深入企业研发团队进行调研访问，同时结合线上电商销售数据与阿里数据银行的预测分析，提炼出核心关键词即，女性，美妆。
此时顾家正在由一个沙发品牌转向整体家居空间整体解决方案的综合家居品牌进程中，顾家沙发已经深入中国百姓心中，依托强大的线下经销网络，以及新媒体和互联网的驱动，顾家集团全品类拓宽布局已经开始，设计师结合市场需求与企业发展方向，决定将化妆桌品类进行再度设计。
经过充分的用户调研与市场研究，在访问上百名女性用户的化妆习惯后。团队归类了各大品牌的化妆品产品尺寸，以及高频使用的化妆用品。依据实际生活习惯，不断优化产品功能。
设计师发现化妆桌可再升级的两大方向：
第一，实际生活中，化妆桌的占地面积虽然不大，但跟中国大部分家庭的卧室空间面积比起来，依旧是占比很高，通常在城市生活中，卧室空间中并不是所有房型都能放下一张化妆桌。
第二是，目前化妆桌的储物解决方案大多都是用抽屉，并不能清晰直观的使用，桌面空间上通常都会特别凌乱，结合一些电器的使用，导致会影响每个化妆桌视觉效果以及使用体验。
在找到核心的占地空间与收纳问题后，产品设计与顾家的充分沟通，决定开创一款挂壁式的化妆桌，而在这之前，中国本土企业并没有此先例。
设计团队围绕女性美妆最终提供了这款“JOE makeup HUB”，其中集成了包括面膜冰箱，电源管理，灯光，化妆镜及放大镜等一系列功能解决方案，整个柜体厚度仅200mm厚，充分利用了卧室墙面空间。设计师希望通过该产品为女性传递更多的情绪价值，将家具成为治愈生活的一剂解药。空间更多的与情绪融合，为女性消费者带来更便捷更舒适的使用体验。
该产品获得2022年德国红点设计奖，因其出色且实用的功能深受广大女性消费者喜爱。
Joe makeup hub was invited by KUKA Home Furnishing Co., Ltd. and expressed the hope that during the company's marketing process, it needs some image-based products to promote the spread of the brand image. The Gu family hopes that designers can provide product designs that are both popular and popular.
After receiving such a proposition, the designer sorted out the brand lines and product lines of KUKA Group, and compared product development options from multiple angles. The team conducted research and interviews with the company's R&D team, and combined online e-commerce sales data with the predictive analysis of Alibaba Data Bank to extract the core keywords, namely, women, and beauty.
At this time, KUKA is in the process of transforming from a sofa brand to a comprehensive home furnishing brand that provides total solutions for the entire home space. KUKA sofa has been deeply rooted in the hearts of the Chinese people. Relying on the strong offline distribution network, as well as the drive of new media and the Internet, KUKA Group’s entire category The expansion of the layout has begun. Design team decided to redesign the makeup table category based on market demand and corporate development direction.
After thorough user research and market research, after interviewing hundreds of female users about their makeup habits. The team classified the sizes of cosmetic products from major brands, as well as frequently used cosmetics. Continuously optimize product functions based on actual living habits.
The designer found that the dressing table can be upgraded in two major directions:
First, in actual life, although the dressing table occupies a small area, it still accounts for a large proportion compared with the bedroom space of most Chinese families. Usually in urban life, not all bedrooms have room types. It can fit a dressing table.
The second is that most of the current storage solutions for makeup tables use drawers, which cannot be used clearly and intuitively. The desktop space is usually very messy. Combined with the use of some electrical appliances, it will affect the visual effect and use of each makeup table. experience.
After finding the core floor space and storage issues, product design and KUKA fully communicated and decided to create a wall-mounted dressing table. Before this, there was no precedent for this in Chinese local companies.
The design team finally provided this "JOE makeup HUB" around female beauty, which integrates a series of functional solutions including facial mask refrigerator, power management, lighting, makeup mirror and magnifying glass. The entire cabinet is only 200mm thick, making full use of of bedroom wall space. The designer hopes to deliver more emotional value to women through this product, turning furniture into an antidote to life. The space is more integrated with emotions, bringing a more convenient and comfortable experience to female consumers.
This product won the 2022 German Red Dot Design Award and is loved by the majority of female consumers for its excellent and practical functions.